WHY DO YOU NEED A TECHNOLOGY CONTENT ASSESSMENT?
In the realm of technology marketing, content is king. With the right qualities, it has the power to command a following, inspire loyalty and win battles for new business.
Without those qualities, content can suffer a short and unsuccessful reign over influencers and decision-makers in a multi-media world saturated by multiple messages. So, what are the essential qualities for content? How can they be measured and, if necessary, how can they be improved?
For our technology clients, we use a simple content analysis method that we call M4. As the name suggests, it has four components: Message, Meaning, Mojo and Manifestation.
With this simple method, we’re helping technology clients achieve measurable and often significant results from their marketing investment. Take a look at our case studies to find out more.
HOW M4 WORKS
For every marketing challenge or opportunity, there can be several strategic and creative solutions. To gauge what’s more likely to succeed, we measure the following:
1. Message – clarity and pitch
2. Meaning – relevance and audience value
3. Mojo – engagement and differentiation
4. Manifestation – content structure and application
We employ a hybrid set of skills that cover the spectrum of ‘creative’ through to ‘analytical’, With more than two decades of dedicated technology marketing experience gained through working with some of the world’s leading technology companies, we’ll present results that provide valuable insights with a clear plan for content optimisation.
DOING AN ASSESSMENT WITH THE RUBICON AGENCY
We’ve developed M4 not as a revenue generator but as a relationship generator that allows you to decide next steps. We believe every penny of marketing budget has to show a return. The intention of M4 is to create the right path to that return, rather than deplete budgets with an invoice for something that adds no value.
It’s also good to know that our M4 approach invariably progresses to a mutually beneficial relationship with clients that in some cases have lasted for many years.