The Rubicon Agency

Account Based Marketing Enterprise Demand Generation Sales Enablement

Not all Account Based Marketing is created equal

Complex propositions, long sales cycles and big customers make the tech sector a prime practitioner of Account Based Marketing (ABM). If you believe the old maxim that 80% of business comes from 20% of customers then the case for ABM grows even stronger. Whatever the actual percentages, it’s true to…

The Rubicon AgencyFebruary 18, 2019

Employee Engagement Sales Enablement

How to ensure internal adoption

In the realm of Technology marketing, influencing internal stakeholders can be a completely different beast to marketing to external channels. Although a captive audience, the internal workforce requires a more emotive approach to changing perceptions, inspiring a following or rallying around a cause. Although a little crude, the tried and…

The Rubicon AgencyNovember 15, 2017

Enterprise Demand Generation Marketing Resources Sales Enablement

The tech case study compromise

One content asset that frequently creates frustration for technology marketers is the case study. Often, efforts to pull together real-world examples of use cases are hampered by a number of challenges. So, why do marketers need case studies and why is it worth overcoming the challenges to make them happen?…

The Rubicon AgencyJune 7, 2017

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Not all Account Based Marketing is created equal

How to ensure internal adoption

The tech case study compromise

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