Brief or no brief – we don’t mind. We’re used to collaborating with clients to establish objectives, recognise challenges and define the scope of engagement. Our Campaign Starter workshop helps to establish what’s required before we take it to the next stage.
Then, we’re off. We can start to develop a Campaign Planner presentation that formalises what we’re doing, where we’re going and how we’re going to get there. This is a great way to ensure we’re all on the same page – strategically, conceptually and commercially.
Within a couple of weeks, we present back a Campaign Creative Planner presentation. This is our considered view on the direction, channels, messages, executions, assets and timelines required to achieve the objectives established from the workshop. Often, it’s only a few weeks before the campaign goes live too.