WHY CHOOSE A SPECIALIST TECHNOLOGY MARKETING AGENCY?

Whether it’s the dynamics, the decision makers or just the jargon, technology marketing is different and even, dare we say, challenging.

The Rubicon Agency is a specialist technology marketing agency, working exclusively for the information and communications technology sector. Working across b2b and b2c marketing, our specialist insight, strategic expertise and outstanding creativity produce inspired marketing and measurable return on investment. In short, we know what it takes to raise awareness, create interest and stimulate action amongst business and technical decision makers and influencers.

Our clients include some of the world’s most successful technology brands and we support them across global markets.

Three reasons to work with a dedicated technology marketing agency.

Strategic Leadership

STRATEGIC LEADERSHIP

We know what works in b2b and b2c marketing. More importantly, we know what works in technology marketing and strategy. We can add value at every step; we can set the pace; we can even challenge your thinking. Our specialist expertise means we’re not afraid to take responsibility for strategy, planning and creativity that can achieve measurable impact and return on investment. We share many of those techniques and approaches in technology marketing articles in our blog.

Marketing Momentum

MARKETING MOMENTUM

We’re continuously aware of developments and drivers in the technology sector so we’re primed to get things right first time. We’re also able to collaborate confidently with marketers and technical personnel within client companies. By creating momentum we can be more efficient with your marketing budget and quicker to respond to the dynamics of the technology market.

Programme Impact

PROGRAMME IMPACT

We know how to reach extended b2b decision making groups, cope with lifecycle purchasing trends and distil complex product propositions. We also know what resonates with business and technical decision makers and by combining media impartially with our ‘joined-up marketing’ approach, we ensure impact translates into response.

AN EXCLUSIVE COMMUNITY FOR B2B AND B2C TECHNOLOGY MARKETERS

Founded by The Rubicon Agency, Elite Technology Marketers is a dedicated resource for sharing views, insights and opportunities with like-minded people working in information and communication technology businesses.

With contributions from leading b2b and b2c tech brands, the international community provides inspiration and experience to support the professional development of group members. The community provides a forum for promoting technology marketing jobs, strategies and articles that challenge conventional thinking.