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Enterprise Demand Generation

Fast Marketing fails 3

Fast Marketing fails: bland ingredients

By | Enterprise Demand Generation, Miscellaneous, Our Industry, Proposition Development | No Comments
This article compliments ‘McMarketing in the tech sector – Does fast marketing just create indigestion?’ Fast marketing happens when marketers are institutionally influenced to choose quantity over quality, and convenience over content. When engagement assets, landing pages, outreach or conversations are simply quickfried with little culinary skill, the results can...
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Fast Marketing fails 2

Fast Marketing fails: the cold take-away

By | Enterprise Demand Generation, Miscellaneous, Our Industry, Proposition Development | No Comments
This article compliments ‘McMarketing in the tech sector – Does fast marketing just create indigestion?’ Fast marketing happens when marketers are institutionally influenced to choose quantity over quality, and convenience over content. When engagement assets, landing pages, outreach or conversations are simply quickfried with little culinary skill, the results can...
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Fast Marketing fails 1

Fast Marketing fails: the all-you-can-eat buffet

By | Enterprise Demand Generation, Miscellaneous, Our Industry, Proposition Development | No Comments
This article compliments ‘McMarketing in the tech sector – Does fast marketing just create indigestion?’ Fast marketing happens when marketers are institutionally influenced to choose quantity over quality, and convenience over content. When engagement assets, landing pages, outreach or conversations are simply quickfried with little culinary skill, the results can...
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McMarketing in the tech sector

McMarketing in the tech sector

By | Enterprise Demand Generation, Miscellaneous, Our Industry, Programme Planning, Proposition Development | No Comments
DOES FAST MARKETING SIMPLY CREATE CUSTOMER INDIGESTION? Like fast food, ‘fast marketing’ may appear to satisfy customers across the digital equivalent of a takeaway counter. But, with a limited menu and ingredients that may be lacking nutritional value, does it cater to the needs of marketers more than customers. Fast...
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Why speeds and feeds don’t work on a first date for technology marketing

Why speeds and feeds don’t work on a first date for technology marketing

By | Enterprise Demand Generation, Programme Planning | No Comments
‘Speeds and feeds’ is a phrase we often hear from tech marketers who are conscious that using technology features or technical integration language is not going to cut it with all of the influencers and decision makers in their target audience. The challenge with technology marketing content can be sheer...
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When content goes bad

When content goes bad – the business case for auditing your collateral

By | Brand Development, Enterprise Demand Generation, Programme Planning, Sales Enablement, Thought Leadership | No Comments
Producing content is an expensive exercise - in terms of time, resource and ultimately marketing budget. So, how can you be sure your investment is delivering long term benefits? Not just initial enquiries, but much further and deeper than contact acquisition. An effective content strategy extends and strengthens customer relationships....
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