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McMarketing in the tech sector

McMarketing in the tech sector

By | Enterprise Demand Generation, Miscellaneous, Our Industry, Programme Planning, Proposition Development | No Comments
DOES FAST MARKETING SIMPLY CREATE CUSTOMER INDIGESTION? Like fast food, ‘fast marketing’ may appear to satisfy customers across the digital equivalent of a takeaway counter. But, with a limited menu and ingredients that may be lacking nutritional value, does it cater to the needs of marketers more than customers. Fast...
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Technology markets don’t buy disruption

Technology markets don’t buy disruption

By | Market Development, Our Industry, Thought Leadership | No Comments
In the world of technology, new or better doesn’t necessarily mean disruptive. Unless ‘new’ means revolutionary and ‘better’ means businesses and markets have to think or behave differently, then it’s not true disruption. Do an online search for  ‘disruptive technology’ or ‘disruptive innovation’ and you’ll see they stir up discussion...
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