Category

Proposition Development

Fast Marketing fails 3

Fast Marketing fails: bland ingredients

By | Enterprise Demand Generation, Miscellaneous, Our Industry, Proposition Development | No Comments
This article compliments ‘McMarketing in the tech sector – Does fast marketing just create indigestion?’ Fast marketing happens when marketers are institutionally influenced to choose quantity over quality, and convenience over content. When engagement assets, landing pages, outreach or conversations are simply quickfried with little culinary skill, the results can...
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Fast Marketing fails 2

Fast Marketing fails: the cold take-away

By | Enterprise Demand Generation, Miscellaneous, Our Industry, Proposition Development | No Comments
This article compliments ‘McMarketing in the tech sector – Does fast marketing just create indigestion?’ Fast marketing happens when marketers are institutionally influenced to choose quantity over quality, and convenience over content. When engagement assets, landing pages, outreach or conversations are simply quickfried with little culinary skill, the results can...
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Fast Marketing fails 1

Fast Marketing fails: the all-you-can-eat buffet

By | Enterprise Demand Generation, Miscellaneous, Our Industry, Proposition Development | No Comments
This article compliments ‘McMarketing in the tech sector – Does fast marketing just create indigestion?’ Fast marketing happens when marketers are institutionally influenced to choose quantity over quality, and convenience over content. When engagement assets, landing pages, outreach or conversations are simply quickfried with little culinary skill, the results can...
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McMarketing in the tech sector

McMarketing in the tech sector

By | Enterprise Demand Generation, Miscellaneous, Our Industry, Programme Planning, Proposition Development | No Comments
DOES FAST MARKETING SIMPLY CREATE CUSTOMER INDIGESTION? Like fast food, ‘fast marketing’ may appear to satisfy customers across the digital equivalent of a takeaway counter. But, with a limited menu and ingredients that may be lacking nutritional value, does it cater to the needs of marketers more than customers. Fast...
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