Category

Sales Enablement

When content goes bad

When content goes bad – the business case for auditing your collateral

By | Brand Development, Enterprise Demand Generation, Programme Planning, Sales Enablement, Thought Leadership | No Comments
Producing content is an expensive exercise - in terms of time, resource and ultimately marketing budget. So, how can you be sure your investment is delivering long term benefits? Not just initial enquiries, but much further and deeper than contact acquisition. An effective content strategy extends and strengthens customer relationships....
Read More