#CMO Archives - The Rubicon Agency

Programme Planning Proposition Development Strategic Content

Avoiding the technology vision vacuum

Here’s an apocryphal story about ‘vision’. During the space race of the 1960s, a NASA employed road-sweeper was tending the rail path for the Apollo 11 rocket to reach its launch pad. He was asked what he was doing. ‘I’m putting men on the moon’, he replied. Fast forward to…

The Rubicon AgencyMarch 17, 2017

Employee Engagement Programme Planning Thought Leadership

Killer content for technology marketing

Somewhere between quality and quantity there’s a point at which content can be more ‘killer’ than filler’. A point at which content can fulfil its proper role as a bridge between broadcast marketing propositions and customer acquisition. Finding that point requires objectivity bordering on ruthlessness. When marketing began embracing the…

The Rubicon AgencyNovember 29, 2016

Programme Planning Sales Enablement

Five routes for implementing a content audit

So you’ve identified the fact that your content has turned feral and requires an audit in order to keep it on-point. Realising the need to action this and actually implementing it, are two completely different things. So what are your options? Head in the sand Well, the easy option and…

The Rubicon AgencySeptember 6, 2016

Content audits - sorting the wheat from the chaff

Programme Planning Sales Enablement

Why content audits sort the wheat from the chaff

Yes, we’ve all heard the expression that content is king, and that it plays a major role in influencing and even accelerating purchase decisions - especially in technology. A strategic thought leadership piece, a well-timed blog article or a disruptive webcast can all open doors to decision makers outside of…

The Rubicon AgencyAugust 9, 2016

Programme Planning Sales Enablement Strategic Content Thought Leadership

When content goes bad – the business case for auditing your collateral

Producing content is an expensive exercise - in terms of time, resource and ultimately marketing budget. So, how can you be sure your investment is delivering long term benefits? Not just initial enquiries, but much further and deeper than contact acquisition. An effective content strategy extends and strengthens customer relationships.…

The Rubicon AgencyJuly 21, 2016

Disruptive Technology Market Development Our Industry Thought Leadership

Technology markets don’t buy disruption

In the world of technology, new or better doesn’t necessarily mean disruptive. Unless ‘new’ means revolutionary and ‘better’ means businesses and markets have to think or behave differently, then it’s not true disruption. Do an online search for ‘disruptive technology’ or ‘disruptive innovation’ and you’ll see they stir up discussion…

The Rubicon AgencyJune 2, 2015

Brand Strategy Disruptive Technology Market Development Programme Planning Thought Leadership

Map, message and migrate – the path to disruption

It’s true that each of the ‘3 Degrees of Disruption’ (covered in a previous blog article) will cause waves of discontent with traditional users, value chains and routes to market. But ultimately, their ‘value creation’ needs to outweigh the ‘value erosion’. There’s a multiple of indices to this value –…

The Rubicon AgencyMay 28, 2015

Brand Strategy Disruptive Technology Market Development Programme Planning Thought Leadership

Disruptive tech – navigating the ‘3 Degrees of Disruption’

‘Disruptive Technology’ is a mere two words – but with the power to change all of our lives (business and consumer). A daydream involving cloud computing, automated transportation, Internet of Things and mobile internet leaves you thinking wistfully about the innovation possibilities. This is just a snapshot of Disruptive Tech…

The Rubicon AgencyMay 24, 2015