ACCOUNT BASED MARKETING
We’ll help you unlock your most valuable opportunities with our experience in meeting the needs of your team and the care-abouts of your customers. Account Based Marketing (ABM) can be loaded with opportunity but also fraught with danger when you’re introducing new technology concepts to customers.
Today, virtually every business is technology driven. That means the influencing and decision making group for technology purchases is extended to line of business managers and executives who need to hear your proposition translated in their terms to meet their needs. What’s the credibility and capability of a nascent technology? Do you even run the risk of cannibalising existing business?