ACCOUNT BASED MARKETING
We’ll help you unlock your most valuable opportunities with our experience in meeting the needs of your team and the care-abouts of your customers
Account Based Marketing (ABM) can be loaded with opportunity but also fraught with danger when you’re introducing new technology concepts to customers.
Today, virtually every business is technology driven. That means the influencing and decision making group for technology purchases is extended to line of business managers and executives who need to hear your proposition translated in their terms to meet their needs. What’s the credibility and capability of a nascent technology? Do you even run the risk of cannibalising existing business?
UNDERSTANDING KEY ACCOUNT PROSPECTS
Getting alongside the care-abouts of your target audience first and then aligning them with your proposition is an effective way to de-risk new approaches and maximise new opportunities within existing customer organisations.
Compelling content, contextual relevance and precision targeting are mainstays for our approach to Account Based Marketing that helps our clients to unlock and maximise fresh customer opportunities that can benefit from innovative solutions.