We go beyond classic CRM to help you and your customer get the most from your relationship with marketing and communications that are contextual and compelling.
Customer development can be tough enough without adding the challenges of a disruptive technology proposition. How do you get alongside the concerns of business and technical decision makers, work with customer lifecycles and help your market to see opportunity not threat?
The art of customer development has benefitted massively from new communications channels that create a mutually beneficial two-way dialogue.
NURTURE NOT NATURE
Gone are the days of self-serving, generic ‘customer relationship’ communications. Now, with a mix of social tools, customisable content (success stories & use cases), communications (Owned, earned and paid channels), and smart automation, we can initiate and nurture relationships with a greater understanding of customer needs. We can test expectations, anticipate needs and introduce new concepts to the right people at the right time. These are valuable advantages when you’re introducing new technology propositions.
We have a healthy attitude towards the right mix of customisation and automation- taking the best of both to achieve the greatest impact. Depending on the task and the client objective, we develop communications for a planned set of customer development activities that are both manageable and measurable. These are valuable advantages when you’re introducing new technology propositions and building cross-sell or up-sell opportunities with existing customers.