We believe geared messaging drives better quality leads than simply an automation engine. Communication with context is how we create demand. Whether that’s in the form of a carefully crafted email campaign, an executive event, traditional print or new media formats the emphasis for us is context.
When you may already be on the back foot with a technology proposition that your target audience find easier to ignore, why give them the excuse to do exactly that by sending ‘mix and match’ messaging linked to a robotic response machine?
Demand generation may seem like one of the more ambitious initiatives for marketers of disruptive technology, but it’s perfectly achievable when your communications have context. A well-crafted ‘C’ level campaign to a small but critical group of decision makers can be a powerful overture to a sustained and diverse campaign that penetrates an entire organisation of influencers and decision makers.
SUCCEED WITH INBOUND AND OUTBOUND MARKETING
Whether ‘demand’ means creating interest from lack of awareness or action from inertia, the secret of success lies in the way you gear your messaging and not in automatic transmission. This applies to inbound as much as it does for outbound.
We know that demand generation can take many different forms and that a one size fits all approach is now obsolete. So whether you need to demonstrate leadership through corporate events, social communities, or more traditional channels such at print and advertising, we can make sure that your message stands out loud and clear.