SALES ENABLEMENT

We know what it takes to help, not hinder, sales teams with tools that support successful conversations with business and technical decision makers. Any good sales person will tell you that empathy creates successful customer relationships. The same applies to sales enablement – it works best when it recognises and works with the existing strengths of your sales people.

DISRUPTIVE TECHNOLOGY CAN BE A TOUGH SELL SO WHY MAKE IT EVEN HARDER?

The right mix of sales enablement tools and assets instils confidence in sales people that can quickly transfer to customers and prospects. From sales decks to webinars and playbooks to events, content and context are key. It’s no good bamboozling a business decision maker with a torrent of technical features or a technical decision maker with a barrage of business benefits.

Finally, (although it’s something that needs to built-in at the outset) a joined-up sales and marketing approach is the best way to multiply success. Not only does it leverage your investment in complementary marketing activities but also ensures that your sales people are feeding a funnel that can nurture and convert every opportunity.

SALES ENABLEMENT CASE STUDIES

Cisco Partner Sales Acceleration - Thumb

Cisco
Sharing sales best practices with partners

AT&T Education Ethernet eGuide Thumb

AT&T
Educating the Educators on choosing the right network

AT&T Global Superlatives Video

AT&T
Elevating the capabilities of a global service provider

SALES ENABLEMENT BLOGS

BOOK A 30 MINUTE PRESENTATION ON SALES ENABLEMENT


We're committed to your privacy. The Rubicon Agency uses the information you provide to us to contact you about our relevant content, products and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy and Cookie Policy.

“WE KNOW WHAT IT TAKES TO HELP, NOT HINDER, SALES TEAMS.”