SOCIAL COMMUNITY BUILDING
We balance tech knowledge with insight and original thinking to create real engagement and interaction with influencers and decision makers in your market.
Have you ever walked into a room full of people and started a conversation you wish you hadn’t? Social marketing can feel a bit like that when it goes wrong.
FOR TECHNOLOGY MARKETERS, ‘SOCIAL’ IS CRUCIAL
Re-imagine that room full of your best customers and prospects. Now, imagine you have everyone’s attention as you set the agenda for conversations that provoke interest, enthusiasm, debate and even challenges. That’s how social community building should work.
Filling that virtual room with people is also part of the challenge for technology marketers. Creating the right enticement means creating meaningful reasons for your customers and prospects to want to engage and interact with a shared community of interest based around your technology proposition.
We know that in the social world content is king. Social communities thrive on news, stories, postures and insights so creating ‘sticky’ and sharable content is key to success. Surveys and quizzes can form the basis for user generated content. Infographics can simplify a complicated proposition and videos bring to life even the stalest of subject matters…if produced correctly!
With a balance of tech knowledge, insight and original thinking, we can help you not only fill the room but also make sure the topic of conversation is always what’s good for you and your customers.