THOUGHT LEADERSHIP

We don’t do ‘opinion-farming’ or ‘cut-and-paste’ posturing. We create content and socially enabled assets that win mind-share and market-share by reflecting your brand and technology propositions with integrity, individuality and the essential ingredient that we call ‘mojo.

TECHNOLOGY MARKETING IS ALL ABOUT HEARTS AND MINDS

We know that to win hearts with disruptive technology, you have to win minds first. We’re also cognisant that risk, legacy investment, technical migration and user behaviour are just some of the issues that need to be handled at product and service level.

We can also support a longer-term strategy with communications aimed at business and technical influencers and opinion formers to help them recognise and understand how tomorrow’s challenges can be mitigated and advantages can be gained by embracing disruptive technologies today. These can be as provocative as visioning videos or white paper content through to corporate presentations, publications or customer newsletters.

THOUGHT LEADERSHIP CASE STUDIES

Oracle<br>Consolidated Smart Grid proposition campaign

Oracle
Consolidated Smart Grid proposition campaign

Alcatel-Lucent<br>Core network transformation campaign

Alcatel-Lucent
Core network transformation campaign

Genesys<br>The New Front Door thought leadership

Genesys
The New Front Door thought leadership

THOUGHT LEADERSHIP BLOGS

When content goes bad

When content goes bad – the business case for auditing your collateral

By | Brand Development, Enterprise Demand Generation, Programme Planning, Sales Enablement, Thought Leadership | No Comments
Producing content is an expensive exercise - in terms of time, resource and ultimately marketing budget. So, how can you be sure your investment is delivering long term benefits? Not just initial enquiries, but much further and deeper than contact acquisition. An effective content strategy extends and strengthens customer relationships....
Read More

BOOK A 30 MINUTE PRESENTATION ON THOUGHT LEADERSHIP

Your Name (required)

Your Email (required)

“WE DON’T DO ‘OPINION-FARMING’
OR ‘CUT-AND-PASTE’ POSTURING.”