Elevation and education informs infrastructure choices
With so much riding on technology infrastructure and networks you’d think it would be easy to draw attention to their critical role among business decision makers. But without vendor differentiation and a clear translation of technology to business advantages it can be challenging to extend the decision making beyond IT.
Overcoming perceptions of infrastructure and networking as a utility or ‘digital plumbing’ requires real insight into the care abouts of the entire influencing and decision-making group within an organisation. It becomes more complex with the move towards multi-cloud, virtualised environments and transformation to NetDevOps models.
With the work we’ve done for a number of clients, we’ve developed compelling campaigns with content that elevates the discussion and the decision making around technology infrastructure and networking choices.