Confidence sells IT services
If IT is about hardware and software then IT services introduce the additional element of ‘wetware’ (ie.people). For marketers, that means developing messaging that promotes human expertise and skills such as business insight and technology know-how.
IT services marketing calls for messaging and content that can achieve a number of things including challenging the status quo, establishing credibility and instilling confidence. This involves expressing the superlative or transformational characteristics of a methodology, consulting skillset or operating model. In our experience, that means adopting a joined-up approach to brand, communication assets and content integration.
Take a look at some of the work we’ve done for a range of IT services clients and you’ll see audience elevation, empathy and thought leadership are just some of the tactics we’ve used to achieve awareness, engagement and customer success.
