We see IT services differently

Confidence sells IT services

If IT is about hardware and software then IT services introduce the additional element of ‘wetware’ (ie.people). For marketers, that means developing messaging that promotes human expertise and skills such as business insight and technology know-how.

IT services marketing calls for messaging and content that can achieve a number of things including challenging the status quo, establishing credibility and instilling confidence. This involves expressing the superlative or transformational characteristics of a methodology, consulting skillset or operating model. In our experience, that means adopting a joined-up approach to brand, communication assets and content integration.

Take a look at some of the work we’ve done for a range of IT services clients and you’ll see audience elevation, empathy and thought leadership are just some of the tactics we’ve used to achieve awareness, engagement and customer success.

IT services success stories

Xerox – Debunking the myths about MFDs

VIEW SUCCESS STORY

Cisco Capital – Keeping sales success a secret…sort of!

VIEW SUCCESS STORY

Impulse – Elevating conversations in industrial computing

VIEW SUCCESS STORY

Virtusa xLabs – Accelerating Financial Inclusion and Open Banking

VIEW SUCCESS STORY

Our IT services experience

Discover the difference we can make to your IT services marketing