Hard impact drives software preference and selection
With software playing a role in almost everything we do in everyday life, it’s sometimes a sell that can lay claim to many improvements: more time, security, freedom, visibility, assurance, capability, productivity and profitability to name just a few.
The challenge for ISV marketers and their agencies is to create and shape the relevance to buyers, operators, users and end-consumers – with all constituencies requiring different pitches of the story and software value.
Now, with a variety of consumption and delivery models, it’s easier for buyers to try before they buy. But, conversely it easier to churn. So, we extract and present the enduring value and operational appeal that needs to be expressed throughout the customer experience.
