We see software differently

Hard impact drives software preference and selection

With software playing a role in almost everything we do in everyday life, it’s sometimes a sell that can lay claim to many improvements: more time, security, freedom, visibility, assurance, capability, productivity and profitability to name just a few.
The challenge for ISV marketers and their agencies is to create and shape the relevance to buyers, operators, users and end-consumers – with all constituencies requiring different pitches of the story and software value.
Now, with a variety of consumption and delivery models, it’s easier for buyers to try before they buy. But, conversely it easier to churn. So, we extract and present the enduring value and operational appeal that needs to be expressed throughout the customer experience.

Software success stories

Oracle – Driving the smart grid agenda

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SoftServe – Engineering success in modern applications and emerging technologies

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BookingTek – Creating an appetite for a smarter restaurant booking solution

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Zix – Helping secure the modern workplace

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Our software experience

Discover the difference we can make to your software marketing