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Emotionless Automation blog headerProgramme Planning

Emotionless automation

Like a scene from James Cameron’s Terminator, the machines are slowly but surely taking over the world of marketing. Thankfully, unlike the movie, we’re not quite at the post-apocalyptic state. Leaving things to the computers is now part and parcel of big business. Whether it’s harnessing the power of big…
The Rubicon Agency
August 4, 2017
Technology markets don’t buy disruptionDisruptive TechnologyMarket DevelopmentOur IndustryThought Leadership

Technology markets don’t buy disruption

In the world of technology, new or better doesn’t necessarily mean disruptive. Unless ‘new’ means revolutionary and ‘better’ means businesses and markets have to think or behave differently, then it’s not true disruption. Do an online search for  ‘disruptive technology’ or ‘disruptive innovation’ and you’ll see they stir up discussion…
The Rubicon Agency
June 2, 2015
Navigating the 3 degrees of DisruptionBrand StrategyDisruptive TechnologyMarket DevelopmentProgramme PlanningThought Leadership

Disruptive tech – navigating the ‘3 Degrees of Disruption’

‘Disruptive Technology’ is a mere two words – but with the power to change all of our lives (business and consumer). A daydream involving cloud computing, automated transportation, Internet of Things and mobile internet leaves you thinking wistfully about the innovation possibilities. This is just a snapshot of Disruptive Tech…
The Rubicon Agency
May 24, 2015
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