Amplifying Intelligent ripening solutions at industry trade events

Client

Overview

SmartHarvest is a pioneer in post-harvest ripening innovation, helping produce businesses improve the way they manage ripening operations.

To showcase its solutions to global supply chain audiences, SmartHarvest took part in three major industry events: Fruit Logistica in Berlin, the Global Produce & Floral Show in Orlando, and Fruit Attraction in Madrid.

Across the event series, SmartHarvest presented two solutions: the Modular Ripening Unit (MRU), which provides flexible ripening capacity, and the Ripening Control System (RCS), which manages fixed ripening rooms. The challenge was to communicate the value of both solutions clearly and consistently to audiences at each show.

The Rubicon Agency helped bring the story to life with a strong commercial hook: how SmartHarvest’s solutions can reduce ripening costs by 35%. And how 20 years of ripening data could help do so.

What we delivered

Built around an AI-combatting storyline of ‘RI: Ripening Intelligence’, The Rubicon Agency developed an event experience that could carry a consistent message across both solutions at the three shows.

Both solutions benefitted from a common technology platform – an aspect that SmartHarvest wanted to assert to buyers. And both solutions benefitted from a ‘Ripening Intelligence Cloud’, application integrations and automations with other site and facility technologies.

The Rubicon Agency developed a narrative for how SmartHarvest technologies can be an enabler for Unified Ripening Automation. To land this message, we created:

• Product collateral for both solutions
• A series of branded exhibition stands to create a distinctive presence on the show floor.
• Video content for each event, showcasing both the Modular Ripening Unit and the Ripening Control System.
• A clear, consistent campaign message focused on the potential to reduce ripening costs.
• Visual storytelling, using motion graphics and 3D visualisation to make the solutions and their benefits easier to understand.

From Berlin to Orlando and Madrid, the event series activity gave SmartHarvest a repeatable way to introduce its solutions, explain their value and start conversations with produce businesses.

What did the campaign achieve?

The event programme gave SmartHarvest a consistent, elevated presence at key global produce exhibitions and repeated opportunities to engage prospects, customers and industry commentators.

The campaign helped:

• Build awareness of both the Modular Ripening Unit and the Ripening Control System – with an understanding of a common technology platform.
• Make the commercial value clearer, connecting the technology to the potential to reduce ripening costs by 35%.
• Support sales conversations and partnership opportunities around SmartHarvest’s ripening solutions.
• Delivered significant sales pipeline with new opportunities in Europe and the Americas

Together, the events helped position SmartHarvest as a forward-thinking innovator in post-harvest ripening, with solutions for both modular and fixed-room operations.