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Client

Overview

SmartHarvest, a pioneer in post‑harvest ripening innovation, approached The Rubicon Agency with a major milestone on the horizon: the official launch of their Modular Ripening Unit (MRU) at Fruit Logistica, the world’s leading fresh‑produce exhibition.

The MRU represents a breakthrough in scalable, flexible ripening infrastructure—designed to help operators deploy high‑performance ripening capacity faster and more efficiently than ever before. To make the right impact at launch, SmartHarvest needed a compelling event presence and a suite of assets that could communicate the MRU’s value with clarity and authority.

The Rubicon Agency was tasked with creating a complete launch experience that would cut through the noise of a busy global event and position SmartHarvest as a category‑defining innovator.

What we delivered

The Rubicon Agency designed and delivered a fully branded exhibition stand that brought the MRU proposition to life. Our approach focused on:

• A clean, modern visual identity aligned with SmartHarvest’s brand
• Messaging that distilled complex technical benefits into simple, high‑impact value statements
• A visitor journey that encouraged exploration, conversation and product understanding

The stand became a focal point on the show floor—instantly recognisable and engineered to support meaningful engagement.

To anchor the stand experience, we produced a four‑minute looped video that clearly explained:

• About SmartHarvest
• What the MRU is
• How it works
• The operational and commercial benefits it delivers
• Social proof points

Using motion graphics, 3D visualisation and a concise narrative structure, the film ensured every visitor—whether in a conversation or simply passing by—left with a strong grasp of the MRU’s value.

What did the campaign achieve?

The combined impact of the stand, film, brochures and merchandising delivered a highly successful launch.

SmartHarvest achieved:

• Significant interest from prospects, customers and industry commentators
• A qualified sales pipeline generated directly from event engagement
• New partnership opportunities with organisations seeking to collaborate on ripening innovation

The MRU launch positioned SmartHarvest as a forward‑thinking leader in the post‑harvest technology space—and The Rubicon Agency’s creative and strategic execution played a central role in making that moment count.