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Proposition development

We place a lot of importance on this marketing lynchpin so you can expect us to make sure it’s not only strong but also durable. We’ve often been known to tell our clients they know ‘too much’ about their own products, services and solutions. It’s our way of saying that objectivity is crucial to a market proposition that’s not only capable of being defended but also resonates with an audience of influencers and decision makers.

Establish clear positions and plays to win

Cambridge Dictionary cites ‘A proposition is a central concept in the philosophy of language, semantics, logic, and related fields, often characterized as the primary bearer of truth’ Frequently, it’s the task of the b2b tech agency partner to create this to cover a company, portfolio, solution, market offer – or even a belief/culture system.

Done correctly, it creates a set of crisp and delineated messages that guide all marketing.

We use our 30 year track record of tech agency experience to help our clients establish propositions that can be inextricably linked to their brand, heritage and expertise. And if there’s a differentiator to be found, we’ll find it and use it with impunity.

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Proposition development case studies

AT&T Connected Solutions case study thumb

Demonstrating the business case for wearables

AT&T

First Resonance - Manufacturing Unleashed

Accelerating an industry shift in modern manufacturing

First Resonance

WorkBuzz Hero thumb

Building a unique voice in employee listening

WorkBuzz

Developing a new brand for inclusive conferencing

Bspoke

Proposition development blogs

AT&T 25 Years Blog header
25 years of innovation and success with AT&T MiscellaneousOur industryProduct marketingProgramme planningProposition developmentSales enablementThought leadership
July 16, 2024

25 years of innovation and success with AT&T

Supporting AT&T for 25 years  We’ve come a long way since launching the AT&T MPLS capability in EMEA 25 years ago. At that time - due to the millennium bug - the IT function was mid-planning for tech meltdown and business was thinking about social Armageddon.   Way back in 1999…
Cisco 25 Years Blog header
The Rubicon Agency’s 25-year relationship with Cisco MiscellaneousOur industryProduct marketingProgramme planningProposition developmentSales enablementThought leadership
June 24, 2024

The Rubicon Agency’s 25-year relationship with Cisco

The Rubicon Agency: helping Cisco build the Internet for a quarter of a century There seems to be a poetic symmetry to Cisco’s claims of accelerating internet uptake 25 years ago – and their current campaign claiming that 80% of traffic runs through their infrastructure. Not only were we supporting…
Video focus – a guide for Technology Marketers
Video focus – a guide for technology marketers Our industryProposition developmentStrategic contentThought leadershipVideo content
May 2, 2019

Video focus – a guide for technology marketers

Edited around 9 chapters on producing best practice content, 'Video focus - A guide for Technology Marketers' is a new free guide published by The Rubicon Agency. Based on years of writing and producing influential B2B video content, the guide is aimed at any technology marketer who suspects or already…

We strike a balance between excitement and reasoned arguments for game-changers like big data, cloud, mobility and IoT.

How do we create a proposal for you?

Let’s chat so we can quickly shape an approach that fits your marketing agenda.