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Product marketing blogMiscellaneousOur Industry

Meme of the week #48 – Un-distilling

In the realm of creating content, we’d all agree that ‘less is more’. At least in principle. But efforts to distil are often followed with efforts to expand – especially in product marketing. Here there’s an instinctive desire to cover everything that a technology is, does, achieves, costs and impacts.…
The Rubicon Agency
March 6, 2023
Email automation blogMiscellaneousOur Industry

Meme of the week #47 – Inbox blitz

Securing the prospects email address is the gateway to sustained, informed marketing. Well, it should be. And despite the growth in social, it’s still the preferred channel for many marketers seeking cost-efficient communications and marketing. But over-reliance on this one channel with blunt, excessive touches can damage attention and relevance…
The Rubicon Agency
February 27, 2023

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