The Tech Marketer Blog

If your tech start-up is prepping for its series-C funding round, your Chief Marketing Officer (CMO) has a challenge ahead. They need to rapidly professionalise the company’s marketing, branding and communications, bringing them up to corporate standards. They need to show that they have achieved the goals set at the…

Today, just four people work at the average start-up1. Two of them are the founders2. And on average, they all work 60 hours or more a week3. Little wonder that these small, incredibly dedicated teams who are already overworked with the task of turning an idea into a business, don’t…

Of all the 50 memes produced so far, this is likely to be the one that’s affected everyone. As tech marketers, we’ve all embarked on projects and tasks that have been green-lighted by management and leadership – only to be broadsided later with budget re-assignment or withdrawal. The rapidly changing…

In the realm of creating content, we’d all agree that ‘less is more’. At least in principle. But efforts to distil are often followed with efforts to expand – especially in product marketing. Here there’s an instinctive desire to cover everything that a technology is, does, achieves, costs and impacts.…

Securing the prospects email address is the gateway to sustained, informed marketing. Well, it should be. And despite the growth in social, it’s still the preferred channel for many marketers seeking cost-efficient communications and marketing. But over-reliance on this one channel with blunt, excessive touches can damage attention and relevance…