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The Message Elevator

Creating the right pitch for tech propositions

Creating the right level of elevation for your product, solution, portfolio or even business is imperative to its success. Low-balling the narrative will quickly turn-off and even alienate prospective customers. The Message Elevator is our proprietary messaging methodology that turns the technical into tantalising, complexity to simplicity, and ‘m’ehs’ into ‘must haves’.

What is the Message Elevator?

The Messaging Elevator takes the functional, often commoditised elements of a proposition and lifts them to the appropriate level to resonate with the intended audience. This can be used by boards to optimise company positioning, sales leaders to defend margins, marketing teams needing to create points of difference and product teams aligning capabilities with business care-abouts.

From the illustration below, you will see that at the apex is the highest level of aspiration. Some organisations have an offering that’s so game-changing that, when expressed correctly, can really impact society as a whole. We are not saying that every product/solution/company is capable of such bold claims, but in our hands we able to make sure that the true value of your offering is articulated with the right amount of ‘brand elasticity’.

Turning features into benefits

For example, let’s consider a portfolio of products would normally come with a list of features and functions. The Message Elevator extracts and amplifies the collective benefit of that portfolio, applying a high-level of context when talking to specific verticals. Also, it translates the technical USPs into business benefits, market vision and in some cases, the societal value that can be achieved.

The Message Elevator acts as a complement to The Content Spectrum, a framework for content planning.

Is it time to elevate your messaging to the right level of pitch?

The Message Elevator

Associated blogs

Thought leadership in the digital age: who’s leading who? Thought leadership leading who thumbInsightsMiscellaneousOur industryThe Message ElevatorThought leadership

Thought leadership in the digital age: who’s leading who?

It could be said that he has set the benchmark for many of today’s luminaries without the availability of social media, mobile technology or mainstream video. This begs the question, in today’s digital world are the visionaries of the 21st century actually that pioneering, or do they just have access…
The Rubicon Agency
September 12, 2024
Writers block: The great AI content conundrum Writers block - AI content thumbInsightsM4 in actionMiscellaneousOur industryStrategic contentThe Message Elevator

Writers block: The great AI content conundrum

This is hardly surprising given the sprawl of decision makers, budget holders and influencer groups over the years. In yesteryear things were much simpler, the balance of power sat in the IT tower. Decisions on technology purchases were sat firmly with the CTO or CIO so producing content that pushed…
The Rubicon Agency
September 12, 2024
Sell aspiration not anti-perspiration – a philosophy for software marketing Software blog thumbInsightsOur industryThe Content SpectrumThe Message Elevator

Sell aspiration not anti-perspiration – a philosophy for software marketing

Imagine the scene. A TV ad for a world famous anti-perspirant, where our hero is just about to make the rock climb of their life. Picture the director, sizing the dramatic perspectives that show the peril of the route in-frame and the atmospheric shots of the climber’s preparations. Edit-in the…
The Rubicon Agency
September 1, 2024

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