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Account based marketing

We’ll help you unlock your most valuable opportunities with our experience in meeting the needs of your team and the care-abouts of your customers. account based marketing (ABM) can be loaded with opportunity but also fraught with danger when you’re introducing new technology concepts to customers.

Priming campaigns for key account needs

Today, virtually every business is technology driven. That means the influencing and decision making group for technology purchases is extended to line of business managers and executives who need to hear your proposition translated in their terms to meet their needs. What’s the credibility and capability of a nascent technology? Do you even run the risk of cannibalising existing business?

An expert b2b tech marketing agency partner (like The Rubicon Agency) will get you alongside the care-abouts of your target audience first and then align them with your proposition. It’s an effective way to de-risk new approaches and maximise new opportunities within existing customer organisations.

Compelling content, contextual relevance and precision targeting are mainstays for account based marketing.

The Rubicon Agency is used to collaborating with martech and ops teams to lead the campaign framework, messaging, content creation and engagement tactics/tools – acting as lead tech agency partner on the strategy while leaning on internal resources for the go-to-market/activation.

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Account based marketing case studies

Account based marketing blogs

Pros, cons and considerations for your account based marketing strategy

Click on infographics below to explore what model is best for you.

We combine compelling content, contextual relevance and precision targeting for greater success.

How do we create a proposal for you?

Let’s chat so we can quickly shape an approach that fits your marketing agenda.