When content has the right qualities, it has the power to command a following, inspire loyalty and win battles for new business. Without those qualities, content can suffer a short and unsuccessful reign over influencers and decision-makers in a multi-media world saturated by multiple messages.
Today, there are many dashboards for content impressions, views, engagement – but what about quality? How do you know (ahead of GTM application) that your armoury of assets are the right pitch, depth, energy, extent and format? So, what are the essential qualities for content? How can they be measured and, if necessary, how can they be improved? We begin with our unique M4 Content Clinic. By assessing your existing content with a comprehensive action plan we can show where you are, where you need to be, and how to get there. As the name suggests, it has four components: Message, Meaning, Mojo and Manifestation.
With this simple method, we’re helping technology clients achieve measurable and often significant results from their marketing investment. Take a look at our case studies to find out more.
