Skip to main content

Product marketing

We’ll help you deliver on the many levels of product marketing – what it is, what it does, what it enables and what it achieves.

Varying degrees of elevation is key

It’s easy to think of product marketing as the words, pictures and illustrations that describe what’s on offer. But these days (especially for more complex propositions), there’s a lot more to contend with. Commentators and analysts need influencing, key strategic partners need assuring, customers/prospects need lobbying and sales teams need inspiring. And that’s where our b2b tech agency experience can make the difference for products leaders, PMs and PMMs.

Every one of the audiences above need a degree of message elevation – beyond the binary information on the product. With decision makers coming increasingly from outside of the IT buying centre, the organisational impacts and business outcomes are increasingly important to portray. Using our tech agency exposure to hundreds of b2b and b2c product marketing challenges, we combine context with capability, together with raw product functionality to create pictures of what’s possible. Our proprietary ‘Message Elevator’ creates the right pitch for the product – ensuring resonance at the right levels – without resorting to hyperbole and over-promise.

Let's chat

Product marketing case studies

Cisco Black Belt Hero

Transforming the industry with partner education and enablement

Cisco Black Belt

OpenText Enterprise thumb

Driving brand awareness and lead generation for cybersecurity

OpenText

First Resonance - Manufacturing Unleashed

Accelerating an industry shift in modern manufacturing

First Resonance

Developing a new brand for inclusive conferencing

Bspoke

Product marketing blogs

AT&T 25 Years Blog header
25 years of innovation and success with AT&T MiscellaneousOur industryProduct marketingProgramme planningProposition developmentSales enablementThought leadership
July 16, 2024

25 years of innovation and success with AT&T

Supporting AT&T for 25 years  We’ve come a long way since launching the AT&T MPLS capability in EMEA 25 years ago. At that time - due to the millennium bug - the IT function was mid-planning for tech meltdown and business was thinking about social Armageddon.   Way back in 1999…
Cisco 25 Years Blog header
The Rubicon Agency’s 25-year relationship with Cisco MiscellaneousOur industryProduct marketingProgramme planningProposition developmentSales enablementThought leadership
June 24, 2024

The Rubicon Agency’s 25-year relationship with Cisco

The Rubicon Agency: helping Cisco build the Internet for a quarter of a century There seems to be a poetic symmetry to Cisco’s claims of accelerating internet uptake 25 years ago – and their current campaign claiming that 80% of traffic runs through their infrastructure. Not only were we supporting…

We balance tech knowledge with insight and original thinking to create real engagement.

How do we create a proposal for you?

Let’s chat so we can quickly shape an approach that fits your marketing agenda.