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Digital lead generation

We have bags of experience driving engagement with profiled and intent-based business opportunities. We create interest and stimulate conversations through programmatic, performance-based marketing solutions that use incisive messaging and cut-through concepts.

Driving more than demand

Not every product or solution is ‘sale-ready’ – and not every opportunity is ‘ready to buy’. As an expert tech marketing agency, The Rubicon Agency knows when and why a client proposition is ripe for lead generation.

We know how to curate and create the right assets and channels to generate the lead – a result of our deep knowledge of the b2b tech market and our expert tech agency understanding of the best tools and technologies.

Using a combination of programmatic, remarketing, search and intent-based technologies, we have proven methodologies for growing existing accounts, acquiring named and profile-based accounts, expanding account opportunities in regions, or capitalising on intent-based behaviour.

If required, The Rubicon Agency can act as lead tech agency partner on the strategy and content, while leaning on internal resources for the go-to-market/activation.

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Digital lead generation case studies

Create Great case study

Building on a track record for rapid proof to value

Red Badger

Cisco Secure

Increasing awareness in DDoS protection

Cisco & Radware

SoftServe - modern applications case study

Engineering success in modern applications
and emerging technologies

SoftServe

Digital lead generation blogs

What makes a good explainer video?
Video focus #7: What makes a good explainer video? Digital lead generationOur industryStrategic contentVideo content
April 10, 2019

Video focus #7: What makes a good explainer video?

Establishing the format for a video is the first step that makes the rest of the process easier to manage by setting expectations about purpose, content and budget. Broadly speaking, there are seven formats which can accommodate most tech marketing objectives. Here’s how the explainer video should work: The explainer…
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54321 - why make a trailer video
Video focus #4: Why make a trailer video? Digital lead generationOur industryProduct marketingVideo content
April 2, 2019

Video focus #4: Why make a trailer video?

In the world of technology marketing, you may need to stimulate early interest ahead of a product, solution or service rollout. Alternatively, you may want to focus your marketing effort on ‘early adopters’ or even show preference to a key decision maker with an ‘exclusive’ sneak preview as part of…
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Fast Marketing fails 3
Fast Marketing fails: bland ingredients Digital lead generationMiscellaneousOur industryProposition development
November 24, 2018

Fast Marketing fails: bland ingredients

When engagement assets, landing pages, outreach or conversations are simply quickfried with little culinary skill, the results can leave customers feeling hungry or, worse still, with a bad aftertaste. Like fast food, fast marketing can suffer from bland, artificial ingredients. Fast food and fast marketing may be predicated on convenience…
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”We balance tech knowledge with insight and original thinking to create real engagement.

How do we create a proposal for you?

Let’s chat so we can quickly shape an approach that fits your marketing agenda.

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