THE RISE OF VIDEO IN TECH MARKETING
Video content – in all its forms – is key for technology businesses. Whether it’s explainer videos, demo videos, trailer videos or white paper vision videos, the medium is increasingly recognised for its ability to cut-through noise and engage audiences.
PRODUCING CLASS-LEADING TECH MARKETING VIDEOS
Well-planned and executed video marketing, especially with B2B marketing propositions, can rapidly accelerate understanding and purchase intent. It’s not surprising to see video play an increasingly important part in thought leadership, demand generation and market development campaigns.
VIDEO FOCUS – A GUIDE FOR TECHNOLOGY MARKETERS
Download this free guide and explore some of the proven best practices that have influenced and shaped many technology video content success stories.
ABOUT THIS VIDEO MARKETING GUIDE
Who it’s for – Any technology marketer who suspects or already knows that video can be a uniquely effective medium for strategic and tactical purposes.
What it is – A distillation of experience, insights, practices and pragmatism from a marketing agency dedicated exclusively to the technology sector.
What it is not – A comprehensive DIY guide or a geek’s guide to video technology. Nor is it a budget-busting view from a creative ivory tower.