Tech marketing videos: How to go box office

Video content – in all its forms – is key for technology businesses. Whether it’s explainer videos, demo videos, trailer videos or white paper vision videos, the medium is increasingly recognised for its ability to cut-through noise and engage audiences.

Well-planned and executed video marketing, especially with b2b marketing propositions, can rapidly accelerate understanding and purchase intent. It’s not surprising to see video play an increasingly important part in thought leadership, demand generation and market development campaigns.

Download this free guide and explore some of the proven best practices that have influenced and shaped many technology video content success stories.

Who it’s for – Any technology marketer who suspects or already knows that video can be a uniquely effective medium for strategic and tactical purposes.

What it is – A distillation of experience, insights, practices and pragmatism from a marketing agency dedicated exclusively to the technology sector.

What it is not – A comprehensive DIY guide or a geek’s guide to video technology. Nor is it a budget-busting view from a creative ivory tower.

With almost 30 years of b2b technology marketing agency experience, The Rubicon Agency has a track record for producing video content for b2b brands. Tech brands were early adopters for using their marketing agencies for video marketing, and The Rubicon Agency has been on the crest of this wave since. Check out TechFlix, our own channel of bingeworthy content.