Bringing Intelligent Learning ed-tech to the enterprise

Client

Overview

For over a decade, Quizizz had been a beloved name in the K–12 education space, delivering gamified, AI-powered learning experiences that captivated students and educators alike. With a presence in more than 150 countries and over 50 million learners, the platform had become a global ed-tech success story. But as the company looked to the future, it saw a new opportunity: to bring its powerful learning science into the world of enterprise.

Despite its scale, Quizizz’s brand was still anchored in its quiz-based origins, an identity that didn’t translate well to the corporate world. The business recognised that to succeed in B2B, it needed more than a new name. It needed a complete rebrand, a fresh proposition, and a virtual marketing engine to support a sophisticated go-to-market strategy. Enter The Rubicon Agency.

What we delivered

Tasked with repositioning the business for enterprise audiences, The Rubicon Agency began with a comprehensive discovery phase. This involved rapidly developing personas, use cases, and market segments to orient the platform’s application in a B2B context. At the same time, the team conducted deep dives into the platform’s functionality and roadmap to craft messaging that was both accurate and resonant.

The challenge was clear: the platform had been built for instructional learning and guided education—terms that held little relevance for corporate buyers. Moreover, it sat adjacent to, and sometimes within, categories like e-learning, LMS, and online training. This created confusion about where it truly belonged. A new category was needed. One that would define the platform’s unique value and give sales teams a clear narrative.

With this foundation, The Rubicon Agency developed a full messaging playbook and to launch a new brand: Wayground for Business. At its heart was a bold proposition – “Power up your people”. This was a rallying cry backed by hard evidence of improved participation, outcomes, and impact.

The campaign included a new website, explainer videos, sales enablement content, and a suite of educational materials to define the emerging category of Intelligent Learning Platforms. Use-case-driven blogs and infographics brought the proposition to life, while SEM, SEO, and paid social campaigns drove awareness and demand.

What did the campaign achieve?

The results were impressive. Within just three months, Wayground for Business had launched with a brand identity that retained the youthful energy of its heritage but spoke with the authority and clarity of a serious enterprise contender. The structured pitch developed by The Rubicon Agency was so effective, elements were deployed even before the full launch. Demand generation efforts were carefully phased to manage the transition from Quizizz to Wayground, ensuring continuity without confusion.

Today, Wayground stands as a confident, credible B2B brand. It’s ready to reshape how enterprise learning is delivered, experienced, and measured.