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Increasing the power of attraction in platforms

The rise of the tech-enabled business

Upstart platform businesses are rampaging through all sectors where commercial relationships exist. At The Rubicon Agency, we use our b2b tech marketing experience to help them knock down silos, highlight restrictive practices and build bridges between interested parties everywhere.

These brands are driven by tech – but more the experience that it enables – often with a layer of human interface and interaction. It’s often aimed at a non-IT buyer. But beware, you need to be ready to combat ‘Team IT’, especially if the platform needs to hook-up with something that plays ball. At The Rubicon Agency, we use our deep technology marketing agency experience to make your proposition ready for all conversations – line-of-business, technical or executive.

The market leaders in many sectors are now ‘tech business’ – they challenge norms and conventional models. The Rubicon Agency helps clients use their open mindset, disruptive tendencies and quest for progress in abundance. And we help incumbents morph into platform co’s too – with a glint in the eye of the investors.

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We’ve created mojo in:

Industry 4.0 platforms  /  Content  /  Social media  /  Marketplaces  /  Knowledge & information  /  Computing platforms  /  Communication  /  Learning platforms  /  Security, governance & compliance  /  Mobilisation platforms  /  Talent platforms  /   

Platform success stories

First Resonance

Accelerating a shift in modern manufacturing

Prevedere

Articulating a category in intelligent planning

Fooji

Helping create Fan Experience Management

OpenText

Demonstrating the value of consolidation

Our platform insights

Platforms need strong participation and purpose – an observation for platform marketing

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Sell aspiration not anti-perspiration – a philosophy for software marketing

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Who trusts us in platforms

How do we create a proposal for you?

Let’s chat so we can quickly shape an approach that fits your marketing agenda.