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Increasing the power of attraction in engineering & services

Confidence sells professional services

If IT is about hardware and software, then engineering & services introduces the additional element of ‘serviceware’ (i.e. people and intellectual capital). For marketers and their b2b technology marketing agency partners, that means messaging that promotes human expertise and skills such as business insight and technology know-how.

This type of marketing calls for a number of things, including challenging the status quo, establishing credibility and instilling confidence at a very human level. The Rubicon Agency has almost 30 years of b2b marketing agency experience in translating these service propositions into ‘must have’ capabilities.

Furthermore, we know what’s required to distil the unique characteristics of a methodology or operating model. And with our b2b track record and tech agency experience, we know this means audience elevation, customer empathy and thought leadership in spades.

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We’ve created mojo in:

System integration  /  Cloud strategy and migration  /  DevOps & DevSecOps  /  Professional services  /  Digital transformation  /  Managed network services  /  Managed desktop  /  Innovation labs/hubs  /  Network integration  /  Data centre consulting  /  Managed print services  /  Technology financing  /  White glove/implementation services  /  IT consultancy  /  Open silicon engineering  /  IoT services  / 

Engineering & services success stories

Softserve

Engineering success in modern applications

Nextira

Creating a brand for next-gen environments

lowRISC

Building the market opportunity for open-silicon

Cloudreach

Increasing DevOps adoption and cloud migration

Our engineering & services insights

Surface and serve ‘the power of people’ – an open letter to tech services marketers

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Sell the impact not what’s inside – an appeal to cloud and AI marketing pros

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Who trusts us in engineering & services

How do we create a proposal for you?

Let’s chat so we can quickly shape an approach that fits your marketing agenda.