Bringing Intelligence Automation to the FSI business

Client

Overview

Financial services and investment firms face relentless pressure to perform, yet many are constrained by limited resources, compliance and legacy processes. While AI promises transformative gains, most organisations lack the capacity to become early adopters. Metis set out to change that by making advanced intelligence accessible and actionable for firms that need to work smarter, not harder.

The vision: Enterprise Intelligence powered by a digital enterprise twin, enabling firms to automate decision-making, optimise operations and unlock new levels of agility without the heavy lift of building in-house AI expertise. To make this vision resonate, Metis needed a brand identity, messaging framework and launch assets that positioned them as the trusted partner for resource-constrained FSI businesses seeking performance through intelligence.

What we delivered

We created a brand identity that lands Metis as a tech-forward innovator deeply rooted in the financial services industry. The identity signals authority and sophistication while avoiding the superficial “AI bandwagon” narrative. Instead, it reflects Metis’s commitment to creating value for firms seeking meaningful transformation through intelligence, automation and machine learning.

We defined a category narrative that reframes AI from a technical challenge into a business imperative. The messaging emphasises outcomes (speed, accuracy, and confidence in decision-making) while highlighting Metis’s unique ability to create an enterprise-grade intelligence layer without the overhead of traditional AI adoption.

To accelerate market entry, we delivered a suite of assets designed to engage decision-makers in FS and investment firms:

• Customer and partner introduction presentations that articulate the performance benefits of Intelligence Automation.
• Website design showcasing the vision, use cases, and proof points in language that resonates with business leaders.
• Use case animations that bring the platform and the Intelligence Automation concept to life, demonstrating how Metis helps firms work smarter and outperform competitors.

What did the campaign achieve?

Metis entered the market with a clear, compelling identity and a narrative that speaks directly to the needs of resource-constrained firms under pressure to deliver results. The launch assets sparked conversations that moved beyond technology features to strategic outcomes, accelerating engagement with financial services and investment firms. With a unified brand, messaging playbook, and digital presence, Metis now has the foundation to scale across segments and use cases, anchored in a vision of Enterprise Intelligence that makes performance achievable for every organisation.