Overview
Delivering proactive and proven solutions and services that help secure systems and networks around the world, McAfee protects consumers and businesses of all sizes from the latest malware and emerging online threats.
McAfee’s brand messaging had historically promoted a wide range of security products and risk management services regardless of audience. With security posing an increasingly strategic threat, McAfee wanted to engage with a business (C-level) audience and challenge the perception that they are just a simple anti-virus vendor.