Overview
Smart data centre and workplace environments are key to achieving Net Zero and broader sustainability targets. Especially so in an era when governments and business are so conscious of the cost, impact and footprint of energy generation and consumption.
Panduit’s Global Systems Integrator Conference (GSIC) is an annual opportunity to present and discuss insights, expertise and solutions amongst business and technical decision makers.
Panduit wanted to showcase data centre energy management at their GSIC conferences in EMEA, APAC and North America. Specific objectives included raising awareness of the Data Centre Efficiency Directive, positioning Panduit as a proven leader in data centre energy efficiency and creating maximum attendee engagement.
Additionally, Panduit commissioned us to create content and a format that could scale beyond GSIC. Planned applications included the Panduit Customer Briefing Centre in London, internal sales team and channel partner usage and future lead generation campaigns and live events.