Panduit’s Global Systems Integrator Conference (GSIC) is an annual opportunity to present and discuss insights, expertise and solutions amongst business and technical decision makers.
Panduit wanted to showcase data centre energy management at their GSIC conference in Malta. Specific objectives included raising awareness of the European Union Data Centre Efficiency Directive, positioning Panduit as a proven leader in data centre energy efficiency and creating maximum attendee engagement.
Additionally, Panduit commissioned us to create content and a format that could scale beyond GSIC. Planned applications included the Panduit Customer Briefing Centre in London, internal sales team and channel partner usage and future lead generation campaigns and live events.