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Do you know what ABM model is right for you?

Talk to the tech specialists

The Rubicon Agency specialise in driving engagement for tech businesses, with influential, primed, choreographed content and messaging delivered to customers and prospects. We can help you unlock your most valuable opportunities through meeting the needs of your team and the care-abouts of your customers.

From ‘lite’ account profiling to ‘up close and personal’, ABM will fall into one of our four execution strategies. Each can work but needs compelling content, contextual relevance and precision targeting to attract the right people. So, if you’re ready for impactful account-based marketing and accelerating those opportunities, then we’re the agency for you.

The four models of ABM

Profile-Based Marketing – large volume of accounts, very-limited intelligence

Account-Based Marketing – known accounts, some intelligence

Account-Based Marketing & Sales Alignment – discrete accounts, greater intelligence and sales alignment

Key Account-Based Marketing & Sales Enablement – precision accounts, higher intelligence and highly-enabled sales

Check out some of our clients below.

If you work in tech, get your ABM QuickPlan

Book a free 30 min chat and we’ll prepare a personalised QuickPlan for your ABM.

Also, you’ll get a free copy of Killer or Filler – Assessing content success for technology marketers.

Killer Filler guide

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