With proper planning and execution it has the power to command a following, inspire loyalty and win battles for new business. However, without proper assessment it can suffer a short and unsuccessful reign over influencers and decision-makers in a multi-media world saturated by multiple messages.

The Rubicon Agency has taken 30 years of experience as a specialist b2b tech content marketing agency – and distilled it into one valuable guide – ‘Killer or Filler: assessing content success for tech marketers’.

As you might guess with such a long track-record in the tech agency industry – and having led more than 300 clients and 4000+ projects – The Rubicon Agency knows the signals that make content underperform. Likewise, the agency knows the models to create the mojo required to win hearts and minds.

The guide takes a look at the 9 mindsets for killer content – and identifies many of the characteristics that make content ‘meh!’ It’s free and comes with a framework for evaluating content quality – adding a level of objectivity to something traditionally seen as quite nebulous.