Launch campaigns that fail at lift-off can be caused by so many contributing factors – operational, environmental, and financial. But the damage to brands can impact careers and the standing of the marketing function within the business.
Getting the campaign model, marketing and messaging is crucial to achieve orbit and protecting reputation.
Check out the meme, ‘Epic launch fail’. Have you seen or experienced the rocket?
The challenges represented by ‘Epic launch fail’ relate to:
- Campaign and programme owners charged with laucnhing new products or services
- Heads of Marketing looking at the right blend of internal insights and external innovation for new GTM offers
- Tech Product Management teams that recognise the value of blending product marketing knowledge with market perspectives of agencies
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!
