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Customer DataMiscellaneousOur Industry

Meme of the week #38 – data deferral

When the campaign outreach is nearing set-up, trafficking and activation, this is often the time for the vendor to provide the agency with the customer data – either for direct marketing, look-a-like or contact augmentation. Also, it’s often the case for the task to be deferred to multiple stakeholders –…
The Rubicon Agency
October 24, 2022
no tracking codesMiscellaneousOur Industry

Meme of the week #37 – arghnalytics!

Depending on your team collaboration model, the responsibility for setting-up and testing campaign tracking can be split across individuals and functions. And with campaign analytics available across so many touchpoints through the digital journey, it’s not surprising that the ‘pixel’ ball is dropped occasionally. Just make sure it’s not a…
The Rubicon Agency
October 17, 2022
Launch failMiscellaneousOur Industry

Meme of the week #33 – epic launch fail

Launch campaigns that fail at lift-off can be caused by so many contributing factors – operational, environmental, and financial. But the damage to brands can impact careers and the standing of the marketing function within the business. Getting the campaign model, marketing and messaging is crucial to achieve orbit and…
The Rubicon Agency
September 19, 2022
talking rubbishMiscellaneousOur Industry

Meme of the week #32 – Budget blah, blah

Seed or pilot funding to prove a new approach, channel or relationship makes business sense. But, this initial intent often far exceeds the available budget. While not exclusive to the marketing business, there’s often pressure on the agency to provide extra-speculative investments to ensure project success – with the promise…
The Rubicon Agency
August 8, 2022
Laughable leadsMiscellaneousOur Industry

Meme of the week #31 – Pipe(line) dreams

Anyone in the marketing and selling business will always want new business opportunities that are as close as possible to the sale. This is understandable – and why wouldn’t you? Expectations have been heightened in recent years with developments in intent-signalling, progressive profiling, nurturing and precision targeting. But achieving it…
The Rubicon Agency
August 1, 2022
People slappingMiscellaneousOur Industry

Meme of the week #30 – Agency slapfest

Agencies – in all their forms and types – can be a very protective bunch. Sometimes their territorial and ‘creative protectionist’ instincts can cause interesting dynamics for client relationships. Often with overlapping capabilities, and with an eye on wallet-share, encouraging agencies to work together can sometimes feel like trying mix…
The Rubicon Agency
July 25, 2022
MiscellaneousOur Industry

Meme of the week #29 – MS rage

Design types can be a little prickly with their craft at the best of times. Being precious and (sometimes over-) protective goes with being innovative and creative. But going anywhere near the territory of Microsoft Word or Powerpoint should be at your own peril! Requests for drafts of websites, videos,…
The Rubicon Agency
July 18, 2022
Too many reviewersMiscellaneousOur Industry

Meme of the week #28 – Copy bashing

Putting a copy draft into circulation can often feel like handing-in your homework or exam paper.  Despite all your research, preparation and considered editing about what/what not say, you’re still very conscious about how well it’s going to be received. Your reviewers are often an array of critics with varying…
The Rubicon Agency
July 11, 2022