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Recycled ContentMiscellaneousOur Industry

Meme of the week #19 – Second hand marketing

Partner and channel marketing can sometimes suffer from ‘Second hand marketing’ - having to contend with content ‘hand-me-downs’ from corporate or product marketing. Unarguably, it makes sense to repurpose proven assets and collateral, especially when budgets are tight and partner channels are still in proof mode. But recycling doesn’t always…
The Rubicon Agency
May 11, 2022
All ABMMiscellaneousOur Industry

Meme of the week #17 – The ABM bandwagon

The premise of focusing marketing resource and investment on target accounts makes HUGE sense. Aligning it with parallel sales motions and plays is unarguable too. But, the risks run with a 100% marketing focus on ABM initiatives are the loss of serendipity, peripheral vision and broader exploration that drives innovation. …
The Rubicon Agency
April 21, 2022
MiscellaneousOur Industry

Meme of the week #18 – The pitch U turn

In business, the proverbial goalposts are always prone to move. We all know that. But, when an RFI is followed by an RFP, shortlist and award process that’s followed by a budget withdrawal or corporate U-turn, that’s something else. The investment: emotional, time, creative, client distraction can be quite considerable.…
The Rubicon Agency
April 18, 2022
blame gameMiscellaneousOur Industry

Meme of the week #15 – Open ownership

Lack of ownership has (and always will) crop up in any B2B marketing environment. Perhaps it’s not too surprising when it’s for a relatively new agenda of ‘customer experience’. But when that agenda influences 100% of revenues then perhaps it’s less excusable.  Check out the meme, 'Open ownership' - which…
The Rubicon Agency
March 28, 2022
MiscellaneousOur Industry

Meme of the week #11 – Gone missing

‘Now where are they?’ ‘They’re not fully finished or current’ ‘They were written by Product’. These are the 3 top answers to the question posed in the meme above... supposedly the most important tool to get ahead of competitive plays. The age-old battlecard can be an extremely powerful tool for agency,…
The Rubicon Agency
February 28, 2022
MiscellaneousOur Industry

Meme of the week #10 – It won’t fly!

The current era for marketing needs to find the right balance of art and science. The ‘art roots’ of marketing and advertising are still crucial for creating emotional success. But they now need the counterbalance of data, analytics, and AI to prove performance and inform decision-making. Pursuing emotional engagement through…
The Rubicon Agency
February 21, 2022
MiscellaneousOur Industry

Meme of the week #9 – The C Bomb

‘Is the data compliant?’ There’s rarely a question more guaranteed to stop the client in their tracks as they head towards the campaign launch. Most marketers recognise the role of the various data protection standards in achieving the right balance of value and privacy, but responsibility for the final decision…
The Rubicon Agency
February 14, 2022
MiscellaneousOur Industry

Meme of the week #8 – Over-blending

Lack of decisiveness? Possibly. Being too polite? Maybe. Whatever the reason, ‘over-blending' is a pet hate of agencies and creative teams. You spend all your time crafting an approach that addresses a singular message or assertion, and the client wants it all mixed together. Now that’s not to say that…
The Rubicon Agency
February 7, 2022
MiscellaneousOur Industry

Meme of the week #7 – Squeeeeze it in

‘And another thing...’ ‘Could you just add....’ We’ve all been there, colleagues or clients trying to shoehorn far too much into a particular marketing asset – especially explainers. While content and creative pro’s do a great of job at distillation and reduction, sometimes there’s just too much crammed into that…
The Rubicon Agency
January 31, 2022