Skip to main content

Our Industry

Product marketing blogMiscellaneousOur Industry

Meme of the week #48 – Un-distilling

In the realm of creating content, we’d all agree that ‘less is more’. At least in principle. But efforts to distil are often followed with efforts to expand – especially in product marketing. Here there’s an instinctive desire to cover everything that a technology is, does, achieves, costs and impacts.…
The Rubicon Agency
March 6, 2023
Email automation blogMiscellaneousOur Industry

Meme of the week #47 – Inbox blitz

Securing the prospects email address is the gateway to sustained, informed marketing. Well, it should be. And despite the growth in social, it’s still the preferred channel for many marketers seeking cost-efficient communications and marketing. But over-reliance on this one channel with blunt, excessive touches can damage attention and relevance…
The Rubicon Agency
February 27, 2023
Customer Data blogMiscellaneousOur Industry

Meme of the week #38 – data deferral

When the campaign outreach is nearing set-up, trafficking and activation, this is often the time for the vendor to provide the agency with the customer data – either for direct marketing, look-a-like or contact augmentation. Also, it’s often the case for the task to be deferred to multiple stakeholders –…
The Rubicon Agency
October 24, 2022
No tracking codes blogMiscellaneousOur Industry

Meme of the week #37 – arghnalytics!

Depending on your team collaboration model, the responsibility for setting-up and testing campaign tracking can be split across individuals and functions. And with campaign analytics available across so many touchpoints through the digital journey, it’s not surprising that the ‘pixel’ ball is dropped occasionally. Just make sure it’s not a…
The Rubicon Agency
October 17, 2022