Overview
The value of Unified Communications (UC) can increase exponentially as more users and applications are deployed. So it makes sense to focus marketing effort on encouraging uptake within customer organisations that have, to some extent, deployed UC.
With this in mind, AT&T wanted to create a communications toolkit for their UC customers to use within their own organisations to expand awareness, education and demand. To stimulate interest amongst an internal audience, it was decided that a series of video would create the necessary cut-through amongst the daily emails that customer staff would be used to receiving.