Enabling sales to grasp the cloud opportunity

Overview

With a comprehensive portfolio of conventional and cloud networked solutions, AT&T is well placed to promote and deliver the ‘best of both worlds’ to organisations that want to take full advantage of a combination which suits their operational objectives.

Cloud-enabled applications, services and networking introduce a new level of flexibility and adaptability to all types and sizes of organisations. They also open up discussion with lines of business who can benefit from cloud solutions that can align closely with their needs. This in turn opens up greater opportunity for the AT&T salesforce to create demand through more meaningful conversations with business decision makers.

By creating a series of sales support assets tailored to promote cloud delivered and on-demand services to a line of business and senior executive audience, The Rubicon Agency helped AT&T to transform their sales approach and empower the salesforce with ‘content with context’.

Client

AT&T

What we delivered?

To support new sales training, we created a ‘toolkit’ which included an extensive range of proposition briefs, success stories and scenarios along with a customisable presentation for customer meetings.

We designed and produced a stand environment where visitors were able to view a thematic video scripted and produced by our team which presented the big picture about cloud computing.

What did the campaign achieve?

The toolkit helped to support sales transformation through a comprehensive training programme. By empowering the salesforce with content and assets to drive deeper and wider conversations with line of business customers and prospect, the campaign helped to encourage an innovative approach to opportunity creation whilst bolstering the confidence and motivation of AT&T sales people.