With a comprehensive portfolio of conventional and cloud networked solutions, AT&T is well placed to promote and deliver the ‘best of both worlds’ to organisations that want to take full advantage of a combination which suits their operational objectives.
Cloud-enabled applications, services and networking introduce a new level of flexibility and adaptability to all types and sizes of organisations. They also open up discussion with lines of business who can benefit from cloud solutions that can align closely with their needs. This in turn opens up greater opportunity for the AT&T salesforce to create demand through more meaningful conversations with business decision makers.
By creating a series of sales support assets tailored to promote cloud delivered and on-demand services to a line of business and senior executive audience, The Rubicon Agency helped AT&T to transform their sales approach and empower the salesforce with ‘content with context’.