Promoting cloud career opportunities to a global audience

Client

Overview

Cloudreach is a leading multi-cloud services company, now part of ATOS. It launched the Cloudreach Talent Academy as an immersive programme of accelerated, hands-on learning, aiming to find a diverse range of candidates and help them launch their technical career in cloud engineering and computing.

The two-year course is available to those who wish to pursue or start their career journey with cloud technology. Cloudreach Talent Academy focuses on attracting those who are truly passionate about building a career in cloud and AI, including non-graduates and those with a limited background in technology.

The Academy is a collaboration between AWS and Cloudreach to ensure trainees receive the highest quality learning experience. The education programme pairs best-in-class resources and content from AWS Training and Certification, with Cloudreach real-world customer experience, to give trainees an immersive experience that features a rich curriculum of cloud topics.

The agency task was to take the innovative model to market, securing ecosystem contributions, cohort intakes and then generate possible career opportunities at certification.

What we delivered

After developing a comprehensive messaging approach to appeal to various stakeholders and personas, The Rubicon Agency was charged with creating the online platform for engaging, selecting, recruiting and onboarding students.

In addition, the agency was tasked with creating and delivering video marketing and automated emails to support nurture paths, learner journeys and ecosystem communications.

The Rubicon Agency undertook the full development of the web presence – from scoping, content creation, design, build through to ongoing management and optimisation. The site was used to increase awareness of the initiative and provide a self-service portal for potential recruits and ecosystem partners.

What did the campaign achieve?

The Cloudreach Talent Academy was well-received within the industry, making a bold statement on accessibility, open mindsets and inclusivity of AWS technologies and cloud services. Further, the Academy was able to demonstrate success with certified engineers securing positions within the cloud industry – in Cloudreach and beyond.

The programme was rapidly expanded from the UK to the US, with further expansions into France and Germany.