Conferencing and collaboration technologies have been boosted by many environmental, economic and health factors over the last decade. This has happened against a backdrop of greater comfort and familiarity in their use. The solutions are now used for team, community, investor, town-hall and leadership events across most private and public sector industries.
But with an array of connectivity, bandwidth, device and demographic considerations, there are still many applications where audio is the preferred mode. Yet many traditional telcos are retiring their audio services.
Our client wanted to launch a digital product that could integrate with cloud services, but where the fundamental experience was an ultra-inclusive audio service that would enable all users to join meetings, however rural and network/device restricted they were.