Enabling the launch of Five9 + BT IP voice

Client

Overview

Five9 and BT came together to launch a powerful new joint proposition: Five9 Voice powered by BT, a fully integrated telephony solution embedded directly into the Five9 Intelligent CX Platform. This partnership brings together BT’s carrier‑grade voice network and Five9’s cloud contact‑centre capabilities—delivering a more reliable, scalable, and seamless customer experience for enterprise organisations.

To support the launch, Five9 and BT needed a clear, compelling narrative that articulated the combined value of the partnership, addressed customer pain points, and equipped sellers and partners with the tools to take the proposition to market with confidence.

The Rubicon Agency was engaged to develop the core sales enablement assets that would underpin the launch and ensure consistent, high‑impact communication across teams.

What we delivered

The Rubicon Agency created a comprehensive, structured sales deck designed to help Five9 and BT teams articulate the joint value proposition with clarity and authority.

This asset became the central tool for sellers, partners, and customer‑facing teams. To complement the full deck, we produced a concise, customer‑friendly two‑pager that distilled the most important messages into a quick‑read format. This overview sheet became an essential leave‑behind for early‑stage conversations.

The assets included:

• A unified story explaining the power of the Five9 + BT integration
• Customer pain points and how the solution addresses them
• Key features and technical differentiators
• Business and operational benefits
• Sales triggers and opportunity indicators
• Reasons to believe, backed by the credibility of both brands

What did the campaign achieve?

The suite of assets supported a high‑profile launch at the Five9 annual Sales Kick‑Off in Las Vegas, where sellers and partners were introduced to the new proposition for the first time.

The work delivered meaningful commercial impact by:

• Deepening customer relationships and increasing wallet share through a stronger, more complete voice offering
• Differentiating Five9 from competitors with a unique, integrated telephony capability
• Enabling superior customer experience (CX) by combining BT’s trusted voice infrastructure with Five9’s intelligent cloud platform

The result is a clearer, more compelling go‑to‑market story—one that empowers Five9 and BT teams to drive adoption, open new opportunities, and strengthen their joint position in the market.