With 30 years of expertise in the contact centre industry, AT&T Business has a track record of providing the infrastructure for the most demanding environments. And, with a vendor agnostic position, the business was able to contribute to the technology estates of most organisations.
However, with a seismic industry shift towards Customer Experience, AT&T recognised it needed to move from a ‘something for everybody’ offer towards a focussed migrate-to-cloud proposition. AT&T formed a strategic partnership with Five9 to address this opportunity. With AT&T providing the digital infrastructure and consulting and Five9 the cloud contact centre platform, the task for The Rubicon Agency was to develop a consolidated story and go-to-market support through AT&T channels.