With 30 years of expertise in the contact centre industry, AT&T Business has a track record of providing the infrastructure for the most demanding environments. And, with a vendor agnostic position, the business was able to contribute to the technology estates of most organisations.

However, with a seismic industry shift towards Customer Experience, AT&T recognised it needed to move from a ‘something for everybody’ offer towards a focussed migrate-to-cloud proposition. AT&T formed a strategic partnership with Five9 to address this opportunity. With AT&T providing the digital infrastructure and consulting and Five9 the cloud contact centre platform, the task for The Rubicon Agency was to develop a consolidated story and go-to-market support through AT&T channels.


AT&T & Five9

What we delivered

With a comprehensive set of use cases for cloud maturity, vertical market and omnichannel strategy, The Rubicon Agency created a suite of content to enable sellers and buyers, including solution overviews, executive briefing centre presentations, market briefings, conversation guides and interactive demonstrations. This was supported by thought leadership content to articulate the increasing importance of Artificial Intelligence, Machine Learning and Internet of Things in the contact centre, including white papers, vision videos and blog series.

What did the campaign achieve?

The post-pandemic environment accelerated the adoption of cloud technologies in the contact centre, with buyers across all segments recognising the flexibility, resilience and omnichannel qualities. Aided by the sales enablement and go-to-market tools created by The Rubicon Agency, AT&T and Five9 have generated a significant pipeline of opportunity with organisations of all sizes.

Marketing expertise

Proposition Development

Enterprise Demand Generation

Strategic Content

Sales Enablement

Thought Leadership

Partner Marketing

Market Development

With CX being the top priority for businesses, we needed to convey the benefits to the organisation, the employees and the end customer.