Zix Corporation has a long-standing reputation as a leading provider of secure email encryption technologies. But, with new capabilities added to the portfolio and a changing cyber-threat landscape, the company wanted a new capability narrative and proposition to drive market dialogue. For this outreach programme, Zix also wanted to target identified, profiled accounts that lacked a contemporary understanding of Zix solution capabilities.
The Secure Modern Workplace, enabled by the Zix Secure Cloud was developed as the conversation platform for the Zix Productivity, Security and Compliance solution. The task for The Rubicon Agency was to drive net-new interest and engagement amongst a key account-base in specific regulated industries. What’s more, this was to commence at the beginning of the global pandemic.