As a leading vendor in career guidance platforms for international schools, BridgeU connect with an ecosystem of over 4,000 secondary schools to improve student choice and career aspiration. Whilst this was a significant milestone for the business, BridgeU had also developed a comprehensive solution portfolio for university recruitment, admissions and marketing professionals that would unleash a new level of commercial opportunity.
The Rubicon Agency was approached to help create clear, concise messaging for the portfolio and this new capability of BridgeU. The contemporary student journey and digital transformation qualities of the portfolio were a good market product fit for the post-pandemic environment – heavily impacted by changes in international student mobility and geo-preferences. This created greater pressure on international universities to improve their talent identification, attraction, engagement and enrolment.