Client
McAfee
Overview
Improved intelligence not only focuses marketing effort but also protects relationships. Unqualified marketing leads waste resources and can damage prospect opportunities.
To help McAfee create high quality sales leads, we were asked to create a personalised user experience portal. This allowed prospects to self-select specific pillars of security appropriate to their needs and access tailored content at their own pace.
By building in data capture with tracking and scoring, we helped McAfee to assess the scope of customer requirements and generate more meaningful dialogue with decision makers.
What we delivered?
We produced a communications suite comprising more than 60 email variations. Specific messages were automatically triggered to correspond with the customer journey. A full website design and build was optimised for integration with the Eloqua marketing automation platform to nurture leads and accelerate sales.
What did the campaign achieve?
A successful best practice story, this sales campaign has been presented, and received awards, at several B2B and technology marketing events.
Marketing expertise
Digital lead generation
Account based marketing
”Generating more meaningful dialogue with decision makers.
