Improved intelligence not only focuses marketing effort but also protects relationships. Unqualified marketing leads waste resources and can damage prospect opportunities.
To help McAfee create high quality sales leads, we were asked to create a personalised user experience portal. This allowed prospects to self-select specific pillars of security appropriate to their needs and access tailored content at their own pace.
By building in data capture with tracking and scoring, we helped McAfee to assess the scope of customer requirements and generate more meaningful dialogue with decision makers.